First seen on Kanye and his models at the Yeezy Season 1 fashion show in February 2015, the Yeezy Boost 350 ‘Turtle Dove’ was the second shoe released in the adidas Yeezy collection after the Yeezy Boost 750 ‘OG.’ Dropped on June 27, 2015, the ‘Turtle Dove’ sold out instantly online and was eventually anointed 2015’s Shoe of the Year at the Footwear News 29th Annual Achievement Awards.